White Paper Proof Structure

The white paper proof structure provides the framework for you to persuade your readers that you understand their problems and can help solve them. Proof structure simply means using basic structural writing elements within a white paper to arrange your evidence and facts (i.e., your proof) in a logical, compelling, and persuasive manner. If you want […]

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White paper definition

Need a white paper definition? I just did a search on Google and came up with these on Google’s first page: An authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. An informational document issued by a company to promote or highlight the features of a solution, product […]

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White papers and the status quo

There are several reasons to consider white papers. One of the most important is to show a change to the status quo. Consider the following scenarios: You have a product that significantly increases Ka-band satellite coverage on a worldwide basis while at the same time outperforming Ku-band coverage. You might produce a white paper that […]

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Good business writing is clear writing

Good business writing is writing that is clear and easy to understand. This is a rule that always was and always will be. If you’re in business and you don’t consciously follow that rule, you’re looking for trouble. Trouble you might easily avoid. Here are some reasons for you to consider why clear writing is […]

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The successful book proposal | what to include

Do you need to write a book proposal? This article will briefly list the components that your book proposal needs to be successful. Then I’ll include an example of a successful book proposal: the proposal that my brother and I wrote that persuaded an editor at McGraw-Hill to publish our book, The Homeowner’s Guide to […]

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How to get a feature article published

Follow these basic steps to success with feature article writing. What is your feature article about First, determine the subject you intend to write about. It must be of interest to the people you are trying to reach. What problem can your article help them solve? What idea can excite them to want to find […]

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